Case Study

IllumiNations

Over multiple years of collaboration with illumiNations, Cloudfire has supported campaigns aimed at expanding awareness and funding for underrepresented areas of Bible translation work, in partnership with Future City Now.
Client
illumiNations
Category
Documentary
Live Event
Outcomes
Raised millions in donations
Recruited new donors
Increased donor engagement
Year
2023 - 2025

The Word in Our Hands

This campaign film explores the often-overlooked world of sign language Bible translation, revealing why sign languages require their own dedicated translations rather than simple interpretations of spoken languages. Through the stories of Deaf believers and translators, the film helps audiences understand the profound impact of making Scripture accessible in the heart language of Deaf communities around the world.

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The Audible Word

This campaign film highlights the life-changing impact of audio Bible translation for communities where literacy barriers make printed Scripture inaccessible. Through powerful personal stories from Nigeria, the film illustrates how hearing God's Word in one's own language opens the door to faith, discipleship, and lasting transformation for people who have never been able to read the Bible.

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01

Creating films that shaped the Passion 2024 experience.

Passion 2024 brought more than 60,000 college students to Mercedes-Benz Stadium for a gathering centered around worship, teaching, and spiritual formation.

The team needed two films with very different goals: a brand and vision piece designed to help students and donors connect with the heart behind Passion, and the main conference opener shown live in the stadium to launch the event experience.

Rather than relying only on traditional hype-driven conference content, the team wanted the films to feel intentional and authentic — shaping how people understood worship and the purpose behind the gathering.

02

Balancing spectacle with authentic storytelling.

The two films served as critical creative elements of the broader Passion 2024 campaign and live experience.

The vision video combined interviews from six different voices with conference footage to communicate the mission and impact of Passion in a personal, human way — creating a piece designed to support both ticket sales and donor engagement.

The opener began like a traditional high-energy conference film, with flashy visuals, music, and production value, before gradually stripping those elements away to communicate a simple message: authentic worship does not depend on lights, music, or atmosphere, but on a surrendered heart.

Both pieces were built for a massive live audience, with a focus on clarity, pacing, and emotional impact in a high-pressure environment.

03

Supporting a sold-out gathering of 60,000 students.

Passion 2024 was fully sold out, with more than 60,000 attendees filling Mercedes-Benz Stadium.

The costs of the event were significantly underwritten by donors, helping provide a highly reduced ticket price that made attendance possible for many college students.

Together, the films helped shape both the promotion and live experience of Passion 2024 — supporting the mission of the gathering and influencing how thousands of students experienced the event in real time.

"Kevin is absolutely wonderful to work with—he brings thoughtfulness, creativity, and excellence to every single project. When shooting this video in Guatemala, Kevin came prepared and organized, capturing content that went above and beyond what was asked of him. Our whole team was moved to tears after seeing the final video—it captured the emotions and gravity of the moments we experienced and beautifully told the story of the Achi people receiving Scripture.

We shared this video with thousands of women, and in response, 1.7 million dollars was given to fund projects like the Achi."

Lauren Singley
Lauren Singley
Producer
Future City Now