The Problem

Passion 2024 brought more than 60,000 college students to Mercedes-Benz Stadium for a gathering centered around worship, teaching, and spiritual formation.

The team needed two films with very different goals:

  • A brand/vision piece designed to help students and donors connect with the heart behind Passion: driving both ticket sales and donor support.

  • The main conference opener, shown live in the stadium to launch the event experience.

Instead of a typical hype-driven pieces, the team wanted the films to feel intentional and authentic, shaping how people understood worship and the purpose of the gathering.

The Approach

The two films served as critical creative elements of the broader campaign.

  • The vision video combined interviews from six different voices with conference footage to communicate the mission and impact of Passion in a personal, human way.

  • The opener started like a traditional high-energy conference film, then gradually stripped away production elements to make a simple point: authentic worship doesn’t depend on lights, music, or atmosphere, but on a surrendered heart.

Both pieces were built for a massive live audience, with a focus on clarity, pacing, and emotional impact.

The Results

  • The conference was fully sold out, with 60,000 attendees filling Mercedes-Benz Stadium.

  • The costs of the event were significantly underwritten by donors, leading to a highly reduced ticket price that made attendance possible for many college students.

Together, the films helped shape both the promotion and live experience of Passion 2024, supporting the mission of the gathering and shaping how it was experienced in real time.

Note: These projects were created while Kevin was on staff at Passion Conferences, and completed along with the support and of the Passion Creative and Conference teams.

OPENER EXPERIENCE CREDITS

Concept by Louie Giglio
Directors: Kevin Collins + Jason Dyba
Stage Design: Nathan Paul Taylor
Lighting Design/Programming: Davis Kornegay

PART 1: COUNTDOWN
Lighting Design/Programming: Davis Kornegay
LED Bracelets: Pixmob
LED Visuals: Kevin Collins

PART 2: “PRAISE” REMIX
”Praise” (Original Version) Writers: Chris Brown, Steven Furtick, Brandon Lake, Chandler Moore, Pat Barrett, and Cody Carnes
”Praise” Remix: Jeff Lawson
LED Visuals: Josh Otto
Live Production Camera Director: Rusty Anderson
Music Video Camera Director: Brian Zimmerman
Music Video Editor: Kevin Collins
Camera Operators: Kevin Collins, Brian Zimmerman, Jensen Thomas, Matt Pablico, Levi Mlinar, John Mark Crenshaw, Chris Long Christopher Holm, Cameron Kirschner, Trent Millspaugh, Stephen Johnson, Graeme Wolverton, Julian Fedele
Vocalists: Brandon Lake, Kristian Stanfill, Chidima Craig, Landon Wolfe, Jalen/Jaden??, Landon Wolfe, Rachel Halbach, Maya Simone, Will ____ (Wiltacular)Musicians: Paul, Brian Carl, Paul Whittinghill, Emily Perry, Jon Duke

PART 3: “CALL ON HEAVEN” VIDEO
Writer: Jason Dyba
Director/DP/Editor: Kevin Collins
Film Crew: Evan Pierce, Christopher Holm, Zach Durden, Brian Zimmerman

VISION FILM CREDITS

Director/Editor: Kevin Collins
Producer: Jordan Watson
DP: Evan Pierce
G&E: Brian Zimmerman, Joseph Royston, Zach Durden
Audio: Hamilton Barber