Portrait of a Graduate
7:25
A documentary-style film on student transformation, premiered at the school’s annual fundraising auction.
Portrait of a Graduate
Heritage Preparatory School needed a story that would move donors to give generously, even at a dry event.
The result
+$100K
over the school’s previous fundraising record
The film
The story
The problem
The school was celebrating its first senior class, four years after expanding into a high school program. But its auction was a dry event, without the built-in energy many galas rely on. It needed an emotional centerpiece to deepen donor connection.
What we made
A film built around the school’s Portrait of a Graduate values. Students, parents, teachers and board members share one narrative, with interviews structured around core themes to show those ideals in the graduating class.
What happened
The film premiered at the auction, and the school achieved record-breaking results.
From the client
“...We were also SO impressed by how much research and prep the team did to get to know our school. It showed in how Kevin conducted interviews - his questions and guidance of interviewees were outstanding...It’s a story we’re so proud to share.”
Emily Daniel
Auction Chair, Heritage Preparatory School
Scope
- Client
- Heritage Preparatory School
- Delivered
- Documentary-style brand film
- Premiered at
- Annual fundraising auction
- Year
- 2024
What problems can we solve together?
You’ll hear back within two business days (or sooner).
